How Can I Make My Business Stand out from the Competition?

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During these times of global economy, e-commerce and information overload, people have a wide variety of choices when it comes to spending their hard-earned dollars. What can you do to entice them to chose your product/service or to continue doing business with you over time? It’s never been more difficult to be different and stand out from the competition, especially for small businesses. Their resources are limited, while marketing and outreach become increasingly important. But, there’s still something you CAN do!

Pamper your customers with all your heart. Make it an ultimate mission of your company.

So what exactly can you do to improve your relationship with customers? Remember: small details make the difference. This is what we call Customer Centric approach.

Loyalty has the highest price!

The way you treat your customers is of great importance to your business. Your ultimate goal is to keep your existing customers rather than acquiring new ones. Loyal customers tend to stay longer and spend more with you. The goal of every company is to make sure its customer base is satisfied and doesn’t leave. If you look at the best retailers such as insurance companies and hotels — they invest millions to stand out from the competition with their service and benefits for the customers. Customer loyalty and higher sales volume is their return on investment.

Customer Centricity

Your customer testimonials (both online and offline) are the best marketing for your business. When current customers speak highly of you to their associates and friends, this makes a lasting impression and the first barrier of trust is crossed. The same is true for negative customer service experiences. In other words – the way you, and every other person at your company, conducts tells a story that comes to life in your business community. Make your business stand out by the way you treat your customers and the relationship you have with them. This is a great way to solidify trust and it costs nothing but your good will and caring staff!

Simple advice on how to improve your relationship with customers:

RESPECT THEM

Your first and foremost maxima! Even if your customers are to blame for something they did wrong, they still deserve your respect and need to be treated with care.

SAY PLEASE & THANK YOU

The lesson from kindergarten, but don’t forget it now that you grew up! Simple rule with magnetic effect.

APOLOGIZE FOR ANY DELAY IN SERVICE NO MATTER HOW SHORT IT WAS

The customer might not understand why they had had to wait. A simple apology reassures them that you’re trying your best. “Sorry for waiting” would be enough. Most customers show their appreciation with a smile.

BE OPEN AND ACCESSIBLE

Make sure your customers can find your phone number and email quickly and easily so they don’t have to spend a lot of time looking. This will get you started off on the right foot if they are angry about a product or service.

BE HONEST

If you have a problem solving a certain situation the best way is to be honest with your customer, they will appreciate that.

DON’T TAKE IT PERSONALLY

Remain neutral and optimistic when a customer is upset. Don’t jump to conclusions and react too quickly.

RESOLVE CONFLICTS CREATIVELY

Listen actively with appreciation and tact. Acknowledge their point of view and ask constructive questions to help you better understand their perspective. Include them in solving problems.

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